pillow

So mattresses, which one do you have and why? I was due for a new one and like usual, did a lot of research before buying one. I looked around locally, but things were the same, high markups, and have to do the negotiation game like buying a vehicle. Online bed in the box companies, which is...

I would like to see a pillow created that will always be cool and you never have to flip over to get to the cool side.