I read that the new Subaru Outback wasn't selling like they thought it would. Some people were saying that it was because of the new design, while others said it's because they are asking way too much for them. Ultimately, people look at the bottom dollar. You can't leap in one year and ask 50k-60k when they used to run 30k-40k. I see this happening everywhere, people pushing and raising costs more and more. People eventually draw a line in the sand and say no. Have fun sitting on all that inventory. No wonder they are having these huge incentives right now.